When it comes to marketing strategies, Pinterest is one of the more practical and easy-to-stay-consistent ones out there. And for that reason, I love it.
And if your dream clients are hanging out over there, it’s probably a good strategy to add to your marketing plan, too.
So if you want to get started with Pinterest and create a Pinterest marketing strategy, let’s first chat about why more and more people are adding a Pinterest marketing strategy to their business plan.
Why Market On Pinterest?
It’s less of a commitment than Instagram or TikTok
Yes, you will still need to commit to Pinterest if you wanna get traction. But for some reason, it feels way less intimidating than churning out loads of content, filming behind the scenes reels, interacting with people, and getting sucked into your feed for hours on end.
(It took me nearly 2 hours to create an IG reel for my son’s first birthday, SO I don’t think creating reels or TikToks is quite for me 😬, but if you love it, that’s amazing!)
Instagram is a super valuable social media platform and you can be extremely successful there. But it does require a significant amount of time and energy that some business owners may struggle to dig up at the end of the day.
It doesn’t require you to create a whole lot of new content
Pinterest requires you to link to content you already have. So things like blogging, newsletter opt-in pages, website pages, etc., are perfect!
You can create endless pins linking to all of these pages, without suffering from the daily decision fatigue of “What should I post today!?”
You have the opportunity to bring an unlimited number of new visitors to your site
If you’re a service-based business, chances are, your people are already scrolling through Pinterest, asking questions that you can likely answer for them.
(A quick Pinterest search will confirm this for you!)
And after someone interacts with your content, if you’ve done a good enough job with your funnel, they’ll go on to interact more with your brand, and potentially reach out down the line.
It won’t bring leads in overnight, but it will introduce new leads to you and your brand, laying the groundwork for them to potentially reach out in the future!
4 Totally-Do-Able Ways To Kickstart Your Own Pinterest Marketing Strategy
Do keyword research
In the same way you used the Pinterest search bar to determine if your people are on Pinterest, you can also use it to create a bank of popular keywords relevant to your content.
So if you’re a wedding planner, you might search for terms similar to:
→ Should I hire a wedding planner?
→ Wedding planning
→ Wedding planning checklist
→ Wedding planning decor
→ How to plan a wedding
→ What to do after getting engaged
Anything that you can imagine a potential client would be searching for. Those are the terms that you want your content to come up under.
Even if they’re not actually searching for a wedding planner (or whatever your industry is), offering your expertise puts you on their radar, so that when they become overwhelmed with wedding planning, they’re more likely to consider you.
And if you’re blanking on ideas, Pinterest offers suggestions as soon as you start typing, so you can grab inspo from there!
Finally, keep all of your keywords handy in a spreadsheet. That way, when you’re looking for pin ideas or creating your blog strategy, you can keep those keywords in mind and only create content that’s in line with what your audience is already searching for.
Create valuable content to link back to
Pinterest marketing cannot exist on its own, because, to be successful, your pins need to link back somewhere.
As we mentioned earlier, your pins can link back to:
→ a newsletter opt-in page
→ a freebie opt-in page
→ a page on your site, like services or about
I find it helpful to link your pins to a balance of each of these, though I most often link my pins back to blog posts.
And with Pinterest relying on you repurposing the content you already have, blogging and Pinterest are truly a match made in heaven 👼
So if you already have a blog strategy in place and you’re churning out relevant and valuable content for your audience, Pinterest can get more eyes on that content.
And even better, you can create an unlimited amount of pins per blog post.
For example, the blog post titled “10 Website Design Tips From A Web Designer” can have the following pins linking to it:
→ Top Tips To Building Your Website
→ DIY-ing Your Website? Grab A Web Designer’s Top Tips
→ How To Optimize Your Website
→ 10 Ways To Diy Your Website
…and you get the idea!
Create on-brand and visually-appealing pins
This is the fun part!
Once you know what you want to pin, you can get right to it and create the pin. I do this with Canva, and for me, the free version has been more than enough! There are several free pin templates there that I’ve tweaked and shuffle back and forth between.
It also gives you the opportunity to save a few brand colors and fonts, so that it’s easier to keep your pins on-brand and consistent.
(But if you’re looking for more templates that better fit your brand, check out Creative Market. This is totally unsponsored, but I recently stumbled upon them and I’m toying with the idea of treating myself to a bundle of templates—we’ll see!)
When creating your pin, you want it to be:
→ clear and easy to read
→ keyword-rich
→ consistent with your brand
And I know there are many businesses who will batch-create a month’s worth of pins, and then use schedulers to post their pins for them. This might be a good strategy for you, but it’s never been something that appealed to me personally. I don’t mind making one or two posts a day and then posting them immediately. I really like giving myself those 10 minutes to check Pinterest marketing off my list. I also love it jumpstarts my creativity for the day! 👩🏻🎨
Add In a CTA
Like any kind of copy for any kind of media, a CTA is a crucial final step that tells your reader exactly what they need to do next.
So either within the Pin itself or within the additional text, tell your reader what they should do next:
→ Read the post here
→ Click to sign up
→ Browse more inspo here
→ Save/pin for later
→ Start your project
→ Learn more
→ Grab the how-to guide
And, like you would with your website copy, add in some personality where you can!
With these 4 steps, you can kickstart your Pinterest marketing strategy and start getting even more eyes on your content!
Hey, I’m Kristie and I write website and sales page copy for the best businesses! I also help business-owners like you feel grounded and less chaotic.
Here’s how we can stay connected:
Subscribe to my newsletter for all things copywriting, marketing, and self-care. So both you and your business can do wonderful things, without you feeling like pulling your hair out.
Get your freebie! I’ve put together 5 quick strategies to help take your copy up a couple notches when you’re in a pinch.
Wander through my blog for more free content similar to this!
Work with me! I help with website copywriting, email marketing, and even plain ol’ copy audits if you just need someone to take a look at your work.
Send me a message! You can reach out to me right here with any questions, inquiries, or just to say hi!
So glad you’re here! XO
