Writing for a genuinely good organization that’s working hard to bring about positive change in the world?
That’s priceless.
And when they create an offering that supports their mission and makes a real, tangible difference in the lives of everyday parents?
Even better.
That’s what Atlas Mission is doing with their 7-Day Tantrum Takedown Challenge. They’ve created an interactive and customizable program meant to help exhausted and frustrated parents better handle tantrums—while lessening their frequency and intensity, and creating a stronger and more love-filled relationship with their child.
Honestly, what could be better?
But here, I’ll let their sales page speak for itself:
Head here to read about all the amazing things Atlas Mission is doing!
Target Audience
This course was created to help parents of 2-6 year olds who are struggling with high-intensity behaviors that disrupt their day to day, make them late, impact their parent/child bond, cause disagreements between couples, and make them feel helpless by not being able to help their kid calm down.
Being good parents is a high priority for this audience. They’ve always wanted to be parents and they’ve had a clear vision of what that would look like—and what it wouldn’t look like. But now they feel guilty when they overreact and don’t meet their own expectations.
They find themselves yelling, shouting, implementing punishments—all the things they said they wouldn’t do. But they’re completely stuck in that cycle and unable to find a better and more effective way to handle their child’s behaviors.
And a big piece of this is that they don’t have the time and energy to be the parents they truly want to be.
And so something that was really important to the client was exuding warmth and reassurance throughout the sales page. Being in the middle of those early years as a parent is hard (believe me, I know), and they didn’t want to add to the overwhelm or to point any fingers.
So with that warm and reassuring tone, we highlighted how:
….dealing with tantrums is normal.
…this program is customizable, giving parents exactly (and only) the information they need for their unique family and situation.
…it only requires a few minutes a day, and much of that time would be spend doing the exercises with their child (unlike some courses that take, like, forever to finish).
Because time with your child is precious!
…that they would see a difference within those 7 days. And if not? They have a 90-day money-back guarantee because they’re that confident that parents will see a noticable change after finishing this course.
Collaborating with Atlas Mission is Sue Atkins:
To bring parents the most value, Atlas Mission collaborated with parenting expert Sue Atkins.
Take a read through her bio to get to know her!
A Much-Needed Transformation Moment
And Some Of My Favorite Moments
A sense of urgency, because who doesn’t want more contagious belly laughs in their life?
And a little love note of sorts to the stressed out and strung out parents out there. Because idk about you, but I think that *every* parent needs to hear this every so often.
Or even every day?
(But maybe that’s just me…🫠)
Kind Words From The Team
“Kristie stood out to me in a fraction of a second when I was looking at over 40 copywriter portfolios.
She managed to find a unique voice that is effective and at the same time graceful – which is unique and rare when it comes to direct response copy.
Working with her on multiple projects have been a delight, and we will definitely work with her again – she has become our first choice for any copywriting project.”
— Adam
Take a peak at the full sales page in all it’s glory here!
Hey, I’m Kristie! If you’ve just poured hours and hours (and maybe some tears) into an offering, and now you need sales page copy that will do it justice — let’s chat!
And besides writing sales page copy and website copy and email copy for the best businesses, I also help business-owners like you feel grounded and less chaotic.
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