I’m all about using copy as a means to foster genuine connection with your audience.
But if your copy is the only element of your business that’s nurturing stronger relationships with people, you’re missing out.
For me, prioritizing real relationships with the people I interact with through my business is important. And not just for the sake of growing a successful business and networking, which yes, that’s totally important too.
But because I love meeting and getting to know new people. And I love when I work with someone and it feels like more than just another transactional interaction. With so much of our lives being spent online, it’s easy to lose that warmth and actually feel disconnected.
I want everyone who interacts with my business to feel like they’re at home. Like they can take that deep breath after disconnecting from our kickoff call. Or that they get excited when they get an email from me.
If you’re also craving more connection, here’s how to make your brand more human:
Truly get to know your clients
Take the time at the start or end of client calls to engage with your clients. Ask how their weekend was, follow up on that wedding they told you they were going to, offer little happenings in your own life to let them in. This doesn’t have to take a whole lot of time, but that little bit goes a long way! And you never know when something could open the door to a shared interest!
This all has the added bonus of helping you get to really get to know them and understand their needs on a broader level, which helps you serve them more effectively!
Add human touch points throughout your client’s journey
Think a silly 404 error page, a fun getting-to-know-you section on your about page, a joke tucked into your service page copy, or quirky questions on your intake questionnaire that let you get to know client’s as more than just clients.
Depending on your ideal client, those little moments that make someone stop and smile are wonderful ways to create memorable experiences!
Respond promptly and personally
I’m all about automation and saving time, but lots of things are better off when you personally do them. Like thanking them for completing their agreement and invoice and introducing them to the next steps or promptly following up when someone inquires.
Feel free to use an email template to save time, but make sure you’re taking time to personalize it to the person you’re talking to!
Don’t be afraid to show some personality and vulnerability
Within my own business, I’m also a big advocate for just being myself and not being too buttoned up. For adding that extra exclamation point or emoji. For being transparent when I’m having a rough day because either my toddler was up all night or because I’m dealing with another cold.
People resonate with sincerity and it reinforces the fact that I too am just a little ol’ human trying to make it through the day!
Go the extra mile!
Make it common practice to go beyond your client’s expectations—but in ways that don’t drain you. Connect them with another business they would benefit from working with. Throw in a little extra. Take the time to thoughtfully respond to each of their questions: record a loom video or send them an in-depth voice memo. Make sure they’re feeling heard and that you’re keeping them in the loop every step of the way.
Knowing how to make your brand more human is what’s going to leave a lasting impact on your clients, ultimately creating an interaction that goes beyond client and service-provider. When in doubt, keep it warm and keep it human!
We could all use more of that in our daily lives!
Hey, I’m Kristie! And besides writing website and email copy for the best businesses, I also help business-owners like you feel grounded and less chaotic.
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So glad you’re here! XO
